Meta Ads Lead Generation Basics
Build your first Meta lead campaign live, from audience to follow-up, in one 3-hour session.
Next session: see the dates under Upcoming classes.
Nothing here is a guarantee of results. Dates and seats are set when a session is scheduled.
- 3hours, one session
- Liveon Google Meet
- Buildhands-on, step by step
- Noad spend needed
A hands-on 3-hour master class. Build a Meta lead generation campaign step by step: audience, placements, ads, instant form and follow-up. Learn what each setting does and how to avoid common beginner mistakes.
What You Will Do
- 1Creating the lead campaign in Ads Manager
- 2Audience, placements and Advantage+
- 3Creative, instant form and follow-up messages
- 4Reading your first results
What You’ll Learn
Eleven topics, taught in the order you will meet them when you build the campaign.
- How a Meta lead generation campaign works and when to use it
- Creating the lead campaign in Ads Manager: objective, budget and setup choices
- Choosing who sees your ads: location, age and gender, and how much to narrow
- Platforms and placements: where your ads appear and when to use Advantage+ placements
- Using an existing post or creating a new ad, and the trade-offs of each
- Advantage+ audience and the other Advantage+ options, and when to use them
- Creative enhancements: what they change in your ad and when to switch them off
- Building the instant form: questions, lead quality settings, privacy link and thank-you screen
- Following up on leads: message timing, a WhatsApp or call script and a simple lead tracker
- Checking lead quality and reading your first results
- Policy basics and common reasons lead ads get rejected
How to Join
- Pick a sessionSee the dates under Upcoming classes on the Courses page, or at the top of this page once one is scheduled.
- Sign in and enrolSign in with Google and add your mobile number once. After that, enrolling is one tap.
- Join on Google MeetThe green Join class button on My Classes opens 15 minutes before the class starts.
Questions
Do I need to spend money on ads?
No. You build in draft, so no ad spend is needed.
What do I need to bring?
A laptop, a Facebook account and a Page you can use. You build in draft, so no ad spend is needed.
Where do I find the dates?
The next session is shown at the top of this page once it is scheduled. All upcoming classes are also listed on the Courses page.
Can I join more than one master class?
Yes. Each master class covers one skill from start to finish, and you can join one or several.