128 site visits at a ₹291 average cost per qualified lead on Meta Ads, over 5 months (ongoing). Confidential client.
About
Shashwat Yadav Performance Marketer and SEO Specialist in Raipur
Performance MarketerSEO SpecialistAI Automation Builder
Based in Raipur, Chhattisgarh, I treat ads, search and tracking as one system. After 4+ years in performance marketing, I joined The Digital Agency in March 2026 as Ad Performance Marketing Head and lead a 15-person team.
Who Is Shashwat Yadav?
Shashwat Yadav is a performance marketer and SEO specialist from Raipur. Clients in real estate, healthcare and education work with him to turn ads and search into steady enquiries.
Before agency work, I founded Evento Balloon Decoration and ranked it first organically for “balloon decoration Raipur” without ad spend. Selling, building and marketing a business myself shapes how I plan every campaign.
My own path began with a Mechanical Engineering degree at Shankar Charya Technical Campus (CSVTU), from 2016 to 2020. Sales roles at Byju’s and Lido Learning came next, then Evento from November 2021. A short WordPress and SEO consulting project for MyFemily in early 2026 led into the agency role.
How Shashwat Yadav Approaches Marketing
Most agencies hand the ad, the tracking and the landing page to three different people. I prefer to build the landing page, wire up the tracking and run the ads myself, so nothing gets lost between them.
That habit comes from running a business. At Evento Balloon Decoration I did the selling, the building and the marketing at once, and the business ranked first organically for “balloon decoration Raipur” on Google Business Profile, ChatGPT, Gemini and Google AI Mode, with zero ad spend.
Today the same thinking guides a 15-person team serving 30+ clients. Every campaign starts from the lead a business actually wants, with tracking wired up so results can be measured.
Leading people is part of the job as well. The work includes managing the team, handling accounts for many clients at once, preparing proposals and pitch decks, and keeping every ad within Google and Meta policy.
Performance Marketing at a Glance
Meta Ads, Google Ads and LinkedIn Ads, with lead generation as the focus. Alongside the ads I handle tracking and landing pages, and I manage accounts for 30+ clients across real estate, healthcare and education.
- ₹5.7L+monthly ad spend managed
- 15person team
- 30+clients
- 9industries served
Industries I Work In
Pick an industry to see what I do there and the published results. Industries without published results show the description only.
Healthcare
Hospital lead generation. Treatments covered include IVF, IUI, gynecology, cosmetic gynecology, LASIK, cataract surgery and painless (epidural) labour, each with its own campaign.
7,598 patient interactions in 5 months.
Commercial Real Estate
Campaigns for premium commercial developers, including a business park. Inventory spans showroom, office and retail space from 350 to 6,400 sq ft.
152 qualified leads in 5 months.
Residential Real Estate
Meta Ads lead generation for 2BHK and 3BHK developers, from affordable to luxury. Unit prices across these accounts run from ₹35L to ₹1.2Cr.
516 qualified leads and 128 site visits in 5 months.
Salon & Wellness
Marketing for premium unisex salons.
700+ admission leads in 4 months.
Education
Lead generation for education service providers. LIFE Educare is a school setup and consultancy account.
50 leads a month for LIFE Educare.
Retail & Malls
Marketing for shopping malls.
Hospitality
Marketing for hotels.
Food & Beverage
Marketing for premium restaurants.
Schools
Marketing for K-12 schools.
Results from Client Work
Figures are quoted as published in the portfolio, with the platform and time period shown wherever the case study gives one. Past results do not guarantee future ones.
Meta and Google Ads at a ₹987 average cost per qualified lead, over 5 months (ongoing).
Form leads, click-to-WhatsApp conversions and answered calls on Meta and Google over 5 months. Advertising performance only.
Meta Ads, ongoing.
Meta Ads, ongoing.
School setup consultancy, ongoing.
Admission leads for a premium salon and academy in 4 months. Confidential client.
How the Campaigns Work
Residential launch
Lead forms asked about budget range, location preference and unit type, so serious buyers were filtered before a single call was made. A parallel brand-awareness campaign showed the project’s amenities. Lead quality was checked against the form answers to refine targeting and creative. The outcome was 516 qualified leads and 128 site visits over five months.
Commercial property
Showroom, office and retail space ran on Meta Ads and Google Ads at the same time, pairing Meta’s audience targeting with Google’s high-intent search. Forms captured preferred location and budget range to filter for serious intent. Cost per lead was tracked closely against a fixed budget.
Hospital services
Each treatment line, from IVF to cataract, painless labour, LASIK and OPD, had its own campaign, so messaging matched each patient’s concerns. Meta Ads used lead forms and click-to-WhatsApp ads, while Google Ads used call tracking to capture answered calls. This describes advertising performance only, not treatment outcomes.
Shashwat Yadav’s Journey So Far
From a mechanical engineering degree, through sales, a business of my own and leading a team, to teaching.
Skills I carry
Tap a skill to see the chapters where I used it.
- Meta Ads
- Google Ads
- Lead generation
- Google Tag Manager
- GA4
- Meta Pixel
- Conversion tracking
- Local SEO
- Google Business Profile
- GEO and AI search optimisation
- WordPress
- Claude Code
- AI agents
- Team management
- Multi-client account management
- Cold calling and sales
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Education
A mechanical engineering degree, before any of the work below.
- Degree: B.Tech, Mechanical Engineering.
- Institution: Shankar Charya Technical Campus (CSVTU).
- Years: 2016 to 2020.
What I took from itEngineering trained me to break a problem into parts and check each one.
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Business & Sales
My first job: cold calling, delivering sessions and selling courses.
- Cold calling.
- Session delivery.
- Course sales.
- Remote, for about three months.
What I took from itCold calls and live sessions taught me to listen first and explain simply.
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Business & Sales
On-site visits, turning leads into ed-tech enrolments.
- On-site visits.
- Converting leads into ed-tech enrolments.
- Based in Noida.
What I took from itMeeting people in person showed me what actually turns a lead into an enrolment.
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Business & SalesMarketing & SEO
Founded a balloon decoration business and grew it to ₹30 lakh a year in revenue.
- Grew annual revenue to ₹30 lakh with a 4-member core team and 7 gig workers.
- Ranked first organically for “balloon decoration Raipur” on Google Business Profile, ChatGPT, Gemini and Google AI Mode, with zero ad spend.
- Built a payment-enabled WordPress e-commerce site with Razorpay.
Milestones
- Founded with two partners.
- Ran it solo.
- Incorporated as a private limited company.
What I took from itBuilding demand from zero taught me the difference between vanity metrics and business outcomes.
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Teaching & Learning
Studied the Digital Marketing Program from November to April and completed it with First Class with Distinction, with seven certifications in total.
Seven certifications
- Digital Marketing Program, First Class with Distinction (issued 7 May 2026)
- Google Ads Performance Specialist
- Meta Ads Performance Specialist
- Social Media Content Expert
- AI Creative Production Expert
- AI Agent Specialist
- AI Search and LLM Optimisation Expert
Skills learned
- SEO: On-page SEO, Technical SEO, Local SEO, Keyword strategy, Google Business Profile, Search Console
- WordPress: WordPress, Elementor, Landing pages
- Google: Google Ads, Search, Display, Video, Tag Manager, GA4
- Meta: Meta Ads, Lead generation, Audiences, Creative testing, Meta Pixel, Conversion tracking
- Social media: Content creation, Content strategy, Content calendars
- AI: AI creative production, Kling AI, Hailuo, Runway, Nano Banana, Google Flow, GEO, AI search optimisation
- Automation with AI and Claude Code: Workflow automation, n8n, AI agents, Lead routing, Reporting pipelines, WhatsApp notifications, Content pipelines, Website building
What I took from itStructured learning gave names and frameworks to things I had learned by doing.
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Marketing & SEOWeb
WordPress design and on-page SEO for a nutrition consultancy.
- WordPress website design.
- On-page SEO.
- For a nutrition consultancy in Delhi, working remotely.
What I took from itA short, focused project showed me how a site’s design and its SEO work best when planned together.
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Marketing & SEO Web Tech & AI
Joined as Ad Performance Marketing Head; I lead a 15-person team serving 30+ clients.
- Leads a 15-person team: 4 social media managers, 4 video editors, 1 website designer and 2 graphic designers.
- Serves 30+ clients in real estate, healthcare and education.
- Meta Ads and Google Ads for lead generation.
- Conversion tracking with Google Tag Manager, GA4 and Meta Pixel.
- Workflow automation with n8n, AI agents and Claude Code.
- Vibe coding: building websites and tools with Claude Code.
- Built Insinfluencer (insinfluencer.com) from scratch: the website and creator platform of an influencer marketing agency, including its SEO.
What I took from itLeading a team means keeping the ad, the tracking and the landing page working as one system.
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You are here Teaching & LearningMarketing & SEOWebTech & AI
Teaching live classes on Claude Code, Meta Ads, Google Ads and SEO, and building the platform behind them.
- Runs live classes.
- Teaches Claude Code, Meta Ads, Google Ads and SEO.
- Built the live classes platform (Laravel, MySQL) with AI-assisted development.
What I took from itTeaching is the best test of whether I really understand what I do.
What Shashwat Yadav Learned Building Evento
Evento Balloon Decoration Pvt Ltd, formerly Eventoplanner, started in Raipur in November 2021 with two partners. From November 2022 I ran it on my own, and it was incorporated in March 2023.
The business had a core team of four, seven gig workers and ₹30 lakh in annual revenue. Its visibility came from search rather than ads: first place organically for “balloon decoration Raipur” across Google Business Profile, ChatGPT, Gemini and Google AI Mode.
Running Evento until November 2025 meant handling selling, building and marketing myself. That is why I judge every campaign by the leads and customers it brings in.
Shashwat Yadav’s Services in Detail
Google Ads
Search, Display and Video campaign setup, backed by keyword research and competitor analysis, conversion tracking through Google Tag Manager, and monthly performance reporting. Current accounts include commercial real estate and healthcare.
Meta Ads
Lead generation and conversion campaigns on Facebook and Instagram, with custom and lookalike audiences, ad copy and visual strategy, and A/B testing before scaling. The accounts span several sectors.
SEO and local search
Google search ranking work, AI search optimisation for ChatGPT and Gemini, Google Business Profile optimisation, and technical SEO with a content strategy behind it.
Websites and automation
WordPress and Elementor builds, custom HTML, CSS and JavaScript, and landing pages made for conversion. On the automation side come custom AI agents for lead handling and automated lead-routing and reporting pipelines. See every service.
Who Shashwat Yadav Works With
The accounts are business owners and developers who want enquiries rather than impressions: residential and commercial property developers, hospitals, schools and education consultancies, salons, hotels, restaurants and shopping malls.
Several of the published case studies are for Raipur businesses, so the local market, its buyers and its search habits are familiar ground. Each account starts with the goal, the budget and the lead the business actually wants, and the plan follows from those.
What Shashwat Yadav Does
Performance Marketing
Ads, tracking and landing pages as one system. I set up Google Ads, Meta Ads and LinkedIn Ads for lead generation, and wire conversion tracking through Google Tag Manager, GA4 and Meta Pixel so results can be measured. Reporting spans Search Console, Instagram and YouTube, and I resolve Google and Meta ad policy disapprovals.
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Tag Manager
- GA4
- Meta Pixel and conversion tracking
- Landing page design
- Multi-channel reporting
- Ads policy compliance
AI and Automation
Agents and workflows that remove repeat work. I build the systems behind marketing operations: content pipelines, lead routing and AI agents. With Claude Code I direct an AI coding agent to ship websites and landing pages. With n8n, the WhatsApp API and Google Sheets, a form submission can reach the CRM and trigger a WhatsApp notification with no manual steps. AI creative tools turn briefs into publish-ready ads and video.
- Claude Code
- n8n
- AI agent building
- AI-assisted development
- Vibe coding
- Websites and tools
- WhatsApp API
- Google Sheets
- Kling AI
- Hailuo
- Runway
- Nano Banana
- Google Flow
SEO and GEO
Visibility on Google and in AI answers, from Google’s SEO Starter Guide up. That covers technical, on-page and local SEO, and Google Business Profile work. GEO means structuring content with schema and E-E-A-T signals so AI Overviews, ChatGPT and Gemini can cite the business, not only so Google ranks it.
- Technical SEO
- On-page SEO
- Keyword strategy
- Local SEO
- Google Business Profile
- Google Search Console
- AI search and LLM optimisation
- Schema and E-E-A-T signals
Day to day I work in Meta Ads Manager, Google Search Console, Canva, WordPress and Elementor, alongside the tools above.
How I Work
- ResearchKeyword research, competitor analysis and a clear view of the right audience.
- Build and trackThe landing page comes first, then Google Tag Manager, GA4 and Meta Pixel so every lead is counted.
- Launch and testLead-generation campaigns go live, with A/B tests on creative and audiences before scaling what works.
- Report and improveMonthly reporting shows what the spend produced, and the next round of optimisation follows from it.
Certifications and Learning
Seven certifications from Digital Scholar cover paid ads, content, AI creative production, AI agents and AI search. They sit alongside hands-on work for real client accounts:
- Digital Marketing Program (First Class with Distinction)
- Google Ads Performance Specialist
- Meta Ads Performance Specialist
- Social Media Content Expert
- AI Creative Production Expert
- AI Agent Specialist
- AI Search and LLM Optimisation Expert
Teaching
Shashwat Yadav also teaches at The Digital School, a digital marketing training institute in Raipur, and runs live classes. The certifications above include a Digital Marketing Program completed with First Class with Distinction, issued on 7 May 2026, and cover the same areas he works in every day: paid ads, AI creative production, AI agents and AI search.
Browse coursesBuilt from Scratch: Insinfluencer
Insinfluencer (insinfluencer.com) is an influencer marketing agency and creator platform for India. Brands launch campaigns and find creators, while creators join with a free profile and get access to brand opportunities. I built the website and creator platform from scratch and handle its SEO, on behalf of The Digital Agency.
The site covers influencer campaigns, UGC content, creator sourcing, local and store marketing, social media strategy and performance reporting, with a creator directory and a Brief, Match, Create and Report process.
Frequently Asked Questions
A performance marketer and SEO specialist in Raipur who leads a 15-person team.
Paid ads, tracking, SEO, WordPress sites and AI automation for lead generation.
In Raipur, Chhattisgarh, India.
4+ years in performance marketing, a business founded in 2021, and a team lead role since March 2026.
Yes. He teaches through The Digital School in Raipur and runs live classes.
Use the contact form on this page, message +91 70001 98366 on WhatsApp, or email shashwatyadav012345@gmail.com.
Healthcare, real estate, salons, education, retail, hospitality, food and beverage, and schools.
Meta Ads, Google Ads and LinkedIn Ads, with lead generation as the main goal.
Through conversion tracking set up in Google Tag Manager, GA4 and Meta Pixel, with reporting across Search Console, Instagram and YouTube.
GEO is optimising content so AI tools such as ChatGPT and Gemini surface and cite a business. Yes, it is part of his SEO work.
Evento Balloon Decoration Pvt Ltd, a Raipur business founded in November 2021, incorporated in March 2023 and run until November 2025, with ₹30 lakh in annual revenue.
Yes. He uses Claude Code for development, n8n and AI agents for automation, and AI creative tools for ads and video.
Ad Performance Marketing Head since March 2026, leading a 15-person team that serves 30+ clients.
Yes. Several published case studies are for Raipur businesses, including real estate developers and a hospital.
A B.Tech in Mechanical Engineering from Shankar Charya Technical Campus (CSVTU), 2016 to 2020, and seven Digital Scholar certifications.
Websites, landing pages, workflow automations and tools using Claude Code and n8n, including the Insinfluencer website and creator platform, built from scratch.
Get in Touch
Tell me about your business, what you need help with and, if you like, a budget range. Messages sent to Shashwat Yadav through this form get a reply within 24 hours, and WhatsApp is open for quicker questions.
- Phone · tap to call+91 70001 98366
- WhatsApp · tap to chatMessage on WhatsApp
- Email · tap to writeshashwatyadav012345@gmail.com
- CityRaipur, Chhattisgarh, India
- LinkedIn · open profileShashwat Yadav on LinkedIn
- Instagram · open profile@shashwat.ai.seo