Master Class 1: Meta Ads Lead Generation Basics
Build your first Meta lead campaign live, from audience to follow-up, in one 3-hour session.
- Creating the lead campaign in Ads Manager
- Audience, placements and Advantage+
- Creative, instant form and follow-up messages
- Reading your first results
What to bringA laptop, a Facebook account and a Page you can use. You build in draft, so no ad spend is needed.
Next session: see the dates under Upcoming classes.
What you'll learn
- How a Meta lead generation campaign works and when to use it
- Creating the lead campaign in Ads Manager: objective, budget and setup choices
- Choosing who sees your ads: location, age and gender, and how much to narrow
- Platforms and placements: where your ads appear and when to use Advantage+ placements
- Using an existing post or creating a new ad, and the trade-offs of each
- Advantage+ audience and the other Advantage+ options, and when to use them
- Creative enhancements: what they change in your ad and when to switch them off
- Building the instant form: questions, lead quality settings, privacy link and thank-you screen
- Following up on leads: message timing, a WhatsApp or call script and a simple lead tracker
- Checking lead quality and reading your first results
- Policy basics and common reasons lead ads get rejected