2BHK/3BHK Residential Launch — Meta Ads Lead Generation

The Challenge

Generate consistent, qualified buyer interest for a mid-to-premium residential launch (2BHK and 3BHK units priced from ₹35L to ₹85L) in a competitive Raipur real estate market, while keeping cost per lead sustainable against a ₹1,50,000 total budget.

The Strategy

• Ran a lead-generation campaign on Meta Ads using an in-form questionnaire to capture budget range, location preference, and unit-type interest at the point of submission — filtering for genuine intent before a single call was made.
• Ran a parallel brand-awareness campaign highlighting project amenities and facilities, building recall value with prospective buyers earlier in their decision journey rather than relying on lead-gen ads alone.
• Continuously monitored lead quality against the qualifying answers submitted, refining targeting and creative based on which segments converted to site visits.