Healthcare

Multi-Treatment Hospital Campaign — IVF, Cataract, Painless Labour, LASIK & OPD

Confidential Client — Hospital, Raipur

Agency client work · Meta Ads + Google Ads · March 2026 – August 2026

This case study describes advertising and lead-generation performance only — no claims about treatment outcomes, medical efficacy, or clinical results are made or implied.

The Challenge

Drive patient inquiries across five distinct treatment lines — IVF, cataract surgery, painless (epidural) labour, LASIK surgery, and general OPD — each with a different patient journey, urgency level, and decision-making process, on a combined budget of ₹6,00,000 over 5 months.

The Strategy

  • Ran separate, dedicated campaigns per treatment (IVF, cataract, painless labour, LASIK, OPD) rather than one blended hospital campaign — allowing messaging, targeting, and creative to match each treatment's specific patient concerns and decision timeline.
  • Used Meta Ads for two conversion paths simultaneously: a lead-generation form (1,649 leads) and click-to-WhatsApp ads (1,461 message conversions) — capturing both patients who prefer filling a form and those who prefer messaging directly.
  • Used Google Ads with call-tracking to capture high-intent search traffic, generating 4,488 answered calls — direct phone contact from patients actively searching for these treatments.

The Results

1,649
Meta Lead-Gen Leads
1,461
Click-to-WhatsApp Conversions
4,488
Google Ads Answered Calls
7,598
Total Patient Interactions
₹6,00,000
Total Ad Spend
5 Months
Campaign Duration

Blended cost per patient interaction: ₹79 (approx.) — this figure combines three different interaction types (form leads, WhatsApp message conversions, and answered phone calls) against total spend, since platform-level spend wasn't tracked separately. It's directional, not a true like-for-like cost-per-lead figure.

Visual Proof

Client account details are confidential — Meta Ads Manager and Google Ads screenshots (lead counts, WhatsApp conversions, and call tracking data) to be added here once redacted for public display.

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